Why There’s A Skills Shortage
For years, businesses have been talking about a talent shortage.
A recent survey found that over 75% of employers globally were struggling to fill roles.
But how is this possible when layoffs and AI advancements are everywhere?
The truth? It’s not that skilled workers don’t exist - it’s that companies struggle to find and attract the right talent.
Instead of relying on outdated hiring methods, businesses need to rethink their approach, starting with smarter recruitment advertising strategies.
The Real Hiring Challenge
The biggest hiring struggles usually stem from outdated sourcing strategies, rigid job requirements, and a failure to retain talent. So, what can businesses do to get ahead?
Here’s a better approach:
1. Expand Your Talent Pool
If you’re only looking in the same places, you’ll keep finding the same candidates.
Recruitment advertising packages allow you to reach diverse talent pools, including career changers, remote workers, and underrepresented groups. Widen your search, and you’ll uncover hidden gems.
2. Focus on Skills, Not Just Credentials
Rigid hiring criteria can limit your options. Instead of only considering candidates with specific degrees or backgrounds, focus on their skills. Many professionals in declining industries have transferable talents that can be a perfect fit for your business. Skills-based hiring helps you discover adaptable, high-potential employees.
3. Make Your Offer More Appealing
A salary figure alone won’t win over top talent. Employees today want flexibility, career growth, and a workplace that values them. Build a strong employer brand by offering benefits like flexible work arrangements, wellness programs, and development opportunities. Make sure your job ads highlight these perks!
4. Invest in Employee Development
Struggling to find the perfect hire? Maybe you don’t have to. Training your current employees to develop new skills can fill gaps faster than searching for external talent. Provide cross-functional training, mentorship, and leadership programs to grow your team from within.
5. Keep Your Best Employees
Retention is just as important as recruitment. Employees leave when they feel undervalued or stagnant. Recognize their contributions, invest in their growth, and promote a culture of support and flexibility. Happy employees stay longer, saving you the cost and hassle of frequent hiring.
Future-Proof Your Hiring Strategy
The talent shortage is real - but it doesn’t have to be your reality. With a modern recruitment advertising approach, skills-based hiring, and a focus on employee growth and retention, you can attract and keep top talent. Don’t let old hiring methods hold you back.
Adapt, evolve, and build a team that thrives.
If you would like more information on our recruitment advertising services, you can:
✅ visit our packages page
✅ email marianne@myrecruitdirect.co.uk
✅ or call 01902 763006 for a chat.